Nintendo Speeding up Switch Production

By Tamanna Desai,
Technology and Innovation Editor

Nintendo Switch is the newest gaming console that sold out at their launch in March faster than analysts would have expected. The gaming console can either be docked like a tablet or used wire-free. 2.8 million units were sold and the gaming company is rapidly trying to speed up production in response to the increase of demand. reported, “While Nintendo has said that it is planning to “ramp up” Switch production heading into the holiday season, there could still be console shortages this year. During a Variety speaking event, Fils-Aime affirmed the possibility that Nintendo may not deliver enough systems to satisfy demand. “Are we going to have enough for the holiday? That’s what we are focused on,” he said.” Fils-Aime is the name of the company that makes the consoles.

While some say that Nintendo over- produced the Switch because of unanticipated demand, others are saying that Nintendo purposely limits the units produced. A Forbes article rebutted that claim saying, “… this has been a narrative for a very, very long while now, that Nintendo is artificially limiting supply to create huge demand for their products, and create the illusion of success with constant sellouts. That isn’t what’s happening, however, as Nintendo has plenty of success between the NES Classic, the Switch and their software, but they’re limiting themselves from reaching even greater heights by constantly being behind in supply.”


A version of this article appeared in the Tuesday, September 26th print edition.

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