Battle of the Smartphones: Future Projections

By Ethan James, Trending Writer

This time of year marks smartphone producers annual reveal of their latest and updated products. From the Samsung Galaxy Series and Apple’s latest iPhone, all the way to Google Pixel Series, there are some things to look out for as these phones hit the markets.

Samsung had the largest obstacle to overcome, as consumers became wary of buying smartphones when the widespread issue with the battery in the Samsung Galaxy Note 7 caused some units to catch fire, making the company issue a recall. Concern over such hazards caused Samsung to lose millions in revenue and faced some difficulty coming back in sales with their latest products, the Galaxy S8 and Note 8. However, the newest phones, in hopes of recovering from the recall publicity and its consequences, promise the latest technology in camera innovation, maximizing screen space, maintaining a sleek look, and being waterproof.

Apple, on the other hand, has followed its own path in design and innovation, while also trying to keep up with its competition and consumer expectations. The growing trend among buyers is the desire for waterproof capabilities in a smartphone. This insight has led to Apple’s latest phones in the iPhone 7 series, boasting the ability to be partially water-resistant. Samsung may have them beat in this regard, but Apple’s customer loyalty continually allows the company to dominate the smartphone market in the United States. One can predict that iPhone 8 and its complements will copycat this water-resistant trait. However, to many consumers’ disappointment, the anticipated iPhone 8 will maintain the absence of an audio jack, a trend that is emerging amongst tech giants. A more hopeful set of features includes increased screen space, improved Retina HD display, and a continually sleek design.

While Google is a worldwide phenomenon in many aspects, it is still trying to gain a leg in the smartphone market. The releases of Google Pixel and Pixel XL boast a higher screen resolution in their display while maintaining the options of display sizes as big as the iPhone 7 Plus, with similar processing power in the hardware. With these new smartphones coming out into the market, Google hopes to snatch a share of Samsung and Apple customers that are frustrated with certain aspects of the companies’ latest models.

With the newest models of smartphones coming out, it will be interesting to see how each company (including Google’s push) fairs in its sales.

 

A version of this article appeared in the Tuesday, September 12th print edition.

Contact Ethan at

ethan.james@student.shu.edu

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