Battle of the Smartphones: Domestic Perspective

By Kyle Beck, Trending Writer

The United States, being one of the largest markets in the world for the technology, is a key battleground in the competition for mobile phone supremacy. Over 200 million Americans used smartphones in 2016, and revenue of sales annually surpassed $50 billion. The Android versus Apple debate has developed in the past decade into a pop culture phenomenon in the U.S. Nearly every smartphone user has a strong opinion on which is best, but who is winning the battle for American users?

Both Samsung and Apple release an annual update to their flagship models, the Galaxy and the iPhone, with as much fanfare as each company can generate in the buildup to its launch. This is done to capture as large a share of the market as possible. Apple currently leads the pack in this regard, with 44 percent of American smartphone subscribers using an iPhone model. Samsung is a distant second, with 28 percent of the market. Other companies, primarily LG and Motorola, make up the rest of the pack. While Samsung has a higher global market share than Apple, the iPhone is king in the United States.

While Apple maintains a healthy lead in the race for American users, it remains competitive with Samsung, LG, and others pushing extensive marketing campaigns and various twists to the designs of their models. Samsung has employed the latter strategy frequently, to varying effect. Its infinity screens and the Note models, both of which debuted in the past couple years, proved to be welcome additions. Apple’s iPhone design has been more consistent, becoming sleeker and streamlined, which included removing the headphone jack from their latest model, the iPhone 7.

The software of the two models is another major difference that American users cite as their reason for choosing between the iPhone and the Galaxy. iPhones run on the iOS operating system, which all other Apple products use. This allows for excellent synergy with other Apple products. Its simple interface is also associated with being extremely user-friendly. The Galaxy models run on Android, which works differently than iOS. The Android operating system allows more customization than iOS, which many Galaxy users appreciate. However, achieving synergy with other devices is not as easy for the uninformed user with Android devices as it is for Apple devices.

The iPhone is currently winning the battle for the United States, but the war for America’s 200 million smartphone users continues to rage on, with no end in sight.


A version of this article appeared in the Tuesday, September 12th print edition.

Contact Kyle at


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