By Andrew Aguilera,
Stillman News Editor
On Tuesday October 25, the Entrepreneurship Center welcomed Victor Ricci, a Stillman junior and very successful entrepreneur, to speak about his company TrendPie.com. The event was sponsored by the Entrepreneurship Club. Ricci is a digital media expert who has over 1.4 million followers on his vine account, @QuicklifeHacks. Within his business, he advises companies on how to effectively use digital marketing to enhance their brands.
To start the evening, Ricci discussed how he got into the digital marketing space. It all started five years ago, in high school, when he began creating random social media accounts with a friend. He figured it would be a nice way to pass the time. After gathering some followers, Ricci decided to create an account on the new social media platform, Vine. This was the start of what would be a huge success story.
One of his first vines went viral and accrued over 350,000 likes, 250,000 shares, and over 4,000,000 views. In fact, Vine did not have a view counter at the time, so it is believed that the vine actually had over 10,000,000 views. The vine featured Ricci using an empty water bottle to take the yolk from an egg in a bowl. Following the viral sensation, Ricci was able to gain over 25,000 additional followers on the platform.
After the viral video, Ricci began posting more frequently and searching online for life hacks that could be done in a college dorm room. His success continued when he entered deals with Collab, and Refame, two video agencies that assist rising creators in taking their brands to the next level. These deals led him into partnerships with brands such as Converse, Game of War, Hot or Not, and more. However, it did not take long for Ricci to realize that he was not particularly happy with what he was doing. He informed the audience about the harms of social media and the developing trends of negatively influencing children through social media platforms. As a result, he decided to make a change. He started three companies: Collegethread.org, 365followers.com, and Painite.org. Collegethread.org was a site that had articles and stories for college students, updated daily, monetized through Google AdSense. Although it attracted 10,000 visitors a month, it made no money. 365followers.com was a site where people could buy followers, but it ended up not working out due to partner disagreements. Painite.org also had $0 in revenue in its first few months. After the businesses did not thrive, Ricci decided to take a few months to reflect on what he was passionate about. He realized that people do not want to be “victims” of marketing, and that there is no way to sell to a targeted audience at an effective cost. At that point, he launched his company, TrendPie.com.
According to the company’s website, TrendPie.com is “an influencer marketing company that features a way to get low cost installs for apps”.
Since its launch in April 2015, the company has the following statistics: 250,000,000 follower reach, 500,000,000 ad impressions per month, 50+ paying clients, $0.45 average cost per install, and almost $1,000,000 in sales since the start. Some of his clients include: Unilever, Sworkit, Yahoo, Weddingwire, and more. At the end of his presentation, he offered some advice for students with the entrepreneurial spirit. He said that the competition in the space is increasing, so spending more on advertising and branding to distinguish a business is essential for people to believe in a business. For online businesses, it comes down to simply getting the product in front of people.
He wrapped up everything by saying, “Pretend there is someone out there doing the exact same thing as you”.
For more information, please visit TrendPie.com.
A version of this article appeared in the Tuesday, November 8th print edition.
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