Deniz Yalcin Launches Custom Snapchat Geofilter Business, “”

By Andrew Aguilera,
Stillman News Editor

This past August, Deniz Yalcin founded “”, a company that creates custom Snapchat geofilters for various occasions. Yalcin, a junior accounting and information technology major from Freehold, NJ, came up with the idea during the summer when he was interning at VaynerMedia, one of the fastest growing advertising agencies in the world.

However, Yalcin’s entrepreneurial spirit was in full swing prior to his internship, beginning with his involvement in Aveho Learning. From that experience, Yalcin learned that he loved the idea of starting off the ground with nothing but an idea.

“Ideas turn into half-baked progress and then a full-fledged product,” according to Yalcin. “When that product finally emerges, the feeling of happiness is overwhelming.”
During his time at Aveho Learning, Yalcin had the opportunity to meet James Orsini, a Seton Hall University (SHU) alumnus and Chief Operating Officer of VaynerMedia.

After leaving Aveho Learning to focus more on school and other commitments, Yalcin continued to interact with Orsini, which eventually led to him obtaining an internship at the firm.

At one of the workshops he attended during the course of the internship, the workshop leaders were talking about Snapchat and its gold mine of advertising opportunities and consumption. This sparked the idea for “”.

Yalcin went on to create the website in a single day, then teaching himself how to use Adobe Illustrator in one week.

His first ever Snapchat filter was for Alpha Omicron Pi’s “Spike Out Arthritis” philanthropic event. Soon after, Yalcin obtained multiple clients, ranging from other Greek organizations at SHU to the Gerald P. Buccino ’63 Center for Leadership Development to various individuals’ birthdays.

Over the past couple of months, the company has made some significant strides. They have obtained a deal with Eagle Oaks Country & Golf Club as a resource for their customers who may want a filter for their banquets or events. In addition, they have put together a leadership team, comprised mostly of SHU students.

Isabel Goodman, sophomore at Stillman, is their Lead Designer. Joseph Padula, also a sophomore at Stillman, is the Lead Information Technology specialist.

Ryan Neumann, a student at Marist College, is the Lead in Technology Design. Neumann is currently creating an app that will provide customers the opportunity to create their own Snapchat filter in moments.

From the start, the company’s social media presence has been extraordinary. Their Facebook page has more than 20 reviews and 250 likes. Their Twitter and Instagram (@daysmedia) have a total of 300 followers combined. Through paid Facebook advertisements, the company has generated upward of 50,000 views. Most recently, the company received more than 3,300 likes on a paid Instagram advertisement.

As of October 1, has had six Snapchat filters that have gone live and has scheduled multiple filter to go active in the next couple of months. A total of 30,000 people have viewed filters created by “,” and by the end of November, the company expects to have a view count totaling to approximately 100,000.

Yalcin recommends that students interested in entrepreneurship “be patient, keep posting content on social media, and smart small but think big.”

He also suggested that students follow Gary Vaynerchuk, one of the most influential entrepreneurs in the country, on every social media site.

To learn more about “”, please visit

A version of this article appeared in the Tuesday, November 8th print edition.

Contact Andrew at


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