By Collin Bailey
Technology & Innovation Writer
On September 7, 2016, Apple fans around the world preordered the iPhone 7 and 7 Plus with high anticipation. As with any of Apple’s new devices, the iPhone 7 promised features that rivaled its predecessor. These features included a new jet black color, wireless headphones, and two cameras on the back of the phone if the phone is a 7 plus.
With any of Apple’s new device releases, there is always controversy that follows as a change in any product design is not embraced by all consumers.
One of the positive changes that has been embraced for the iPhone 7 is the screen display.
As Don Reisinger of Fortune.com writes, “Apple’s use of sophisticated technologies like the aforementioned double color gamut, as well as an industry standard called DCI-P3 that is typically only used in the market’s most expensive televisions, helps it achieve better performance.”
This use of technology along with other studies of the screen display done by Apple, illustrates how much attention to detail the company has. By using industry standards such as DCI-P3, found only in the best of televisions, Apple is able to continue its brand perception as high quality in the smart phone market.
While Apple’s screen display has been lauded by its consumers, Apple’s main resistance to their new smart phone has been the elimination of the head phone jack. Each iPhone 7 and 7 Plus now comes with head phones that plug into the charging port of the phone.
These new headphones, however, have come with major glitches. As Gordon Kelly of Forbes writes, “… iPhone 7 owners have found Apple’s new Lightning EarPods regularly ‘crash’. This leaves users still able to hear music, but the EarPod’s controls are frozen so you are unable to operate their volume controls or use the shortcuts to answer calls and activate Siri ” This crash that Kelly writes of is the result of Apple’s software. A change from analog headphones to the lighting port headphones means that the headphones are more reliant on Apple’s software which many consumers have stated is glitch. According to Gordon, the consumer essentially has to wait until Apple releases its new 10.0.2 software which will most likely get rid of the glitches that iOS 10 is experiencing.
Despite the problems customers have experienced with the headphones, sales for the iPhone 7 overall are looking positive. According to USA Today, “‘Steady positive news’ from the U.S., UK and Japan ‘implies demand is stronger than thought’ for iPhone 7” says Nomura analyst Jeffery Kvaal. Kvaal expects Apple to sell 78 million iPhone 7s by the end of the quarter in December. This increase in sales could also be the result of Samsung’s blunders with its Galaxy Note 7.
Decreased consumer confidence in the quality of Samsung phones, means that many who have bought smart phones from Samsung in the past are more willing to switch to Apple.
Overall, the iPhone 7 has faced its usual rituals that come with every iPhone release.
As Apple prepares to celebrate the 10th anniversary of the iPhone, great uncertainty from competitors and the perception of their newest products still remains. How will Apple respond to consumer and competitor reactions? That answer will come next fall with the release of Apple’s next generation of products.
A version of this article appeared in the Tuesday, September 27th print edition.
Contact Collin at