By Amanda Sulkosky,
Stillman News Writer
The second annual Pirate’s Pursuit Market Research Case Competition came around again this year.
The presentations occurred on Wednesday, March 16 from 7 p.m. to 10 p.m. It took place in the sixth floor Faculty Library in Jubilee Hall.
The event grew significantly from last year by having 23 teams, totaling roughly 120 students.
There were also a total of fifteen judges that were assigned into one of five rooms throughout Jubilee Hall.
The judges consisted of business professionals and Seton Hall University Alumni.
The case this year was about a minor league baseball team based in Springfield, Massachusetts.
Each team was given a project brief consisting of instructions, an overview, evaluation criteria, a focus group transcript, and web-survey results.
At the presentation, teams ranging from 3 to 5 people, had to explain to a panel of judges what they did with the data, what the data proved, and how they thought it would be best implemented in the real world.
On top of being able to present to a panel, the teams had the ability to use their marketing skills to help persuade the judges that their idea was the best.
While this competition highlights the student’s market research skills, real-world application abilities, and capacity to take professional feedback, it also fulfills part of the Stillman Assessment requirement.
The winners of the competition were announced at “Pair Up with the Pirates – Business Resources & Awards Reception”.
This took place on Thursday, April 14 from 6 p.m. to 9 p.m. in the Main Lounge of the University Center.
The top three teams were brought on stage at the event and presented with certificates and visa gift cards.
The third place team won $100 and the second place team won $300.
The first place team, who consisted of Anthony Longueira, Christopher Ryu, Nicholas Smith, and Michael Bernstein, won $600.
A version of this article appeared in the Tuesday, April 26th print edition.
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