By Andrew Aguilera,
Stillman News Editor
Anthony Bertoldi is a junior majoring in sports management and marketing from Roseland, New Jersey. He is a brother of Phi Kappa Theta and he was a manager for the men’s basketball team for two seasons. He enjoys staying active by lifting weights and playing sports during his free time. The Stillman Exchange interviewed Anthony to learn about his internship experiences with the New York Jets and New York Red Bulls.
Q: What were your responsibilities as an intern for the New York Jets and New York Red Bulls?
A: Jets: I was an intern in their Consumer Sales and Service department where I assisted with game day ticketing issues, including reprinting and forwarding of season tickets. I prepped and mailed all season ticket packages and Jets Rewards redemptions, assisted the Service team by processing orders, payments, and mailings. I managed Customer Data entry into Customer Relationship Manager (CRM) such as incidents, Jets Rewards, and PSL contracts. Also, I managed the Jets email inbox regarding tickets, concerns, payment inquiries, and events. I organized ticketing operations in Archtics by creating invoices and running reports, provided customer service to all season ticket holders and fans with the Client Relations team, and I interacted with Season Ticket accounts to answer questions about the Jets Rewards digital ticketing platform.
Red Bulls: I was an intern in their Marketing Partnerships department where I compiled key information about potential marketing partner prospects, assisted with service efforts for both marketing partners and premium services, and helped plan and execute on-site activation of sponsor and partner programs on match days and events as needed. I assisted in managing client relationships by working with an Account Manager, internal divisions, and when necessary, directly with clients and agencies. I did this to ensure successful implementation of programs. I tracked sponsor activation details including website banner ads placement, activation photos, emails blasts, LED signage, etc. In addition, I created event recaps and case studies for clients detailing the progress and success of their partnership program elements. Lastly, I provided ad hoc research and support tasks as needed.
Q: Why did you choose to apply for an internship at the two employers specifically?
A: Jets: I have always wanted to work for the National Football League (NFL) and when I learned about the opportunity it was like a dream come true. Also, I wanted to gain insight into the business side of sports from a well-known organization.
Red Bulls: After learning about Consumer Sales and Service from the Jets, I wanted to expand my horizon on the sports industry and learn more about the sponsorship aspect.
Q: How did you go about getting the internships?
A: Jets: I applied for the internship on their website with guidance from my friend, Anne Chavez, who works at the Jets. I met Anne while doing my internship with the New Jersey Jackals.
Red Bulls: I applied for the internship through Beth Branigan. She asked me if she could send my resume out to the Red Bulls and it just so happened that I got an interview and subsequently the internship.
Q: What was the most valuable skill that you learned while interning?
A: Jets: I have learned Client Relations and how to deal with consumer needs as it pertains to ticketing, payment inquires, events etc. Also, I have learned how to use Archtics and CRM which are both utilized by all sports organizations.
Red Bulls: I have learned all aspects of sponsorship and its importance in sports. I have also learned how to formally present a sales pitch to a potential sponsor or consumer.
Q: How was learning in a work environment different than learning in a classroom?
A: Learning in a work environment is different than learning in a classroom due to the fact that you are actually seeing your work being put into action. I prefer a “hands on” learning approach, so internship opportunities have been essential to my professional and career growth.
Q: What were the companies’ cultures like?
A: Jets: The culture is amazing. From the President of the Jets to the cafeteria workers, everyone is there to teach you, help you succeed, and become the best employee you can be. There is a team-like camaraderie around the Jets facility.
Red Bulls: The culture is very laidback and this is because the Red Bull company encourages a free-flowing and carefree lifestyle. The employees are there to help and to teach you. Similar to the Jets, there is a camaraderie around Red Bull Arena.
Q: What were some skills that you learned at Seton Hall that you used in your internships?
A: Seton Hall has given me leadership, verbal, written, and organizational skills that I have not only used in my internships, but in everyday life. I also pride myself on being a Pirate and I want to give my employers a good reason to look into Seton Hall when they have job vacancies that need to be addressed.
Q: What advice would you give to students who are actively searching for internships?
A: My biggest piece of advice is to utilize the Career Center to its full capability. Without Beth Branigan, my resume would not be at the level it is at today. Also, apply to any and every internship, even if it is unpaid. I did my first internship with a minor league baseball team, the New Jersey Jackals, which was unpaid. Although it was unpaid, it gave me a sports related internship that I could use on my resume along with connections that helped me land my internship with the Jets. Remember, “It’s not what you know, but who you know.”
Q: What is next for you in your career?
A: Because I am only a junior, I will continue to look for new internship opportunities in the sports industry. My next goal is to intern for the Madison Square Garden Company as a Student Associate, preferably for the Rangers side of the organization. I would also like to intern for the NFL in their league office.
A version of this article appeared in the Tuesday, January 26th print edition.
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