Internship Spotlight: Brian Mitchell’s Internship with Wakefern

By Andrew Aguilera,
Stillman News Editor  


Brian Mitchell is a senior majoring in Marketing & IT Management from Parsippany, New Jersey. We spoke with Brian about his experience as an intern in the Digital Commerce & Innovation department at Wakefern this past summer.

Q: What were your responsibilities as an intern?
A: The main project I was brought on to work on was a competitive analysis for ShopRite’s e-commerce platform: ShopRite From Home. I evaluated ShopRite From Home along with some of its closest competitors. The aspects I evaluated these e-commerce platforms by were planning, search & sorting, category tree, and e-commerce.

Another project I worked on is an environmental sustainability analysis. This involved comparing Wakefern/ ShopRite’s communication of their social corporate responsibility and comparing it to other popular companies. This helped the company explore more effective ways to communicate our corporate social responsibility.

Q: How did you go about getting the internship?
A: I applied after learning about the opportunity at the Spring Seton Hall career fair.

Q: What was the most valuable skill that you learned while interning?
A: Networking is so important when working at a large company.

Q: Was this your first internship? If not, where else have you interned and what have you done?
A: Before interning at Wakefern, I interned at a healthcare technology company called MD On-Line. I worked in their marketing and finance department two different summers. I also interned at Coyne PR for the healthcare team. Having these internships helped me become more selective of what kind of internship I wanted this past summer, since I was beginning to learn and understand what I enjoyed and what I did not enjoy in work.

Q: What got you interested in your major?
A: I took a marketing class in high school and I really enjoyed it, so I decided I wanted to major in it in college. I picked up the major in IT Management because I think in this day and age, it is so important to be technological savy.

Q: What advice would you give to students who are actively searching for internships?
A: Really put yourself out there and apply for everything you think you might be interested in.
Interning is a great time to learn what you enjoy and what you do not enjoy.
It is much better to learn this when interning as opposed to after graduation when you have a full time job and it is too late to alter your course of study or major.

Q: How has working with Wakefern influenced your perception of ShopRite stores?
A: Before I worked at Wakefern, I never thought about how products were placed on shelves in ShopRite. Now, I realize that there are buyers at Wakefern that work with all the different vendors of products in stores. The process from start to finish is an incredible process that involves so many moving pieces. It fascinated me and is something that I am very interested in possibly pursuing one day.

Q: What is next for you in your career?
A: I will be staying on with Wakefern part time during the school year and hope to transition into a full time role with their Procurement division after graduation.

A version of this article appeared in the Tuesday, September 22nd print edition.

Contact Andrew at

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