By Pilar Martinez,
Money and Investing Writer
The world is constantly improving, looking for better ways of communication and the most recent advancements in technology. Facebook, the powerful social media platform, is taking risks in order to further improve the services of the company. Recently, Facebook purchased WhatsApp, an app used to connect users from anywhere under the WiFi server, for $19 billion.
Facebook’s investment in WhatsApp may very well be the company’s most attractive accessory yet. WhatsApp has twice the users as Twitter and approximately 450 million users daily. Nonusers may not fully understand why this app is so attractive compared to the rest. It is well known that international phone plans are extremely expensive and require a lot of attention when traveling.
The need to purchase a new plan and spend big bucks on text messaging in order to communicate across nations tends to be a pain, with many different steps needing to be taken in order to accumulate the ability to connect across the world.
This common base of communication is a truly brilliant remedy of communication. It gives its users the ability to have personal text messaging without the worry of running over their phone plans for international data. The free app is worry-free and only needs to be connected to 3G or WiFi.
WhatsApp is used on cellphones internationally. These appealing aspects reel in users very easily because there is virtually no loss with the system put together in order to make this app function.
This $19 billion dollar deal may be the best promotional capability yet. This acquisition demonstrates innovation within a company that has grown at a blazing rate since its inception in 2004. However, a lack of innovation and the rise of Twitter have halted Facebook’s growth in recent years. A multibillion dollar investment is no joke. There is great risk within this purchase and only then would the company learn from the decision.
A major benefit of Twitter and Facebook is that both social media outlets are used at one’s fingertips. It is also so convenient and easy to reach someone across the world and speak to him or her without ever having to put more effort into it than necessary.
The inevitable brilliance of WhatsApp again gives the world a larger playing field to be freely able to reach out to all corners of the world right at ones fingertips. The world is becoming flat and, little by little, humanity is learning about the amazing capabilities and opportunities that technology holds.
A version of this article appeared in the Monday, Feb. 25 print edition.
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